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Kiva featured in "Rebranding Marijuana" Report

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“Discreet, beautiful and informational, the (KIVA Confections) design speaks to the new normal of cannabis.”

KIVA has been featured in the recent Sparks & Honey “Rebranding Marijuana” report. According to AdAge, the report "includes a mix of proprietary research, interviews with cannabis industry experts and survey results conducted by Sparks & Honey.”

“Rebranding Marijuana” includes an interview with designer Nathan Sharp, who created Kiva’s look with our founders back in 2010, and said...

“Our execution approach was to make it beautifully informational.  There’s no frills, but we obsessed about the type faces, the spacing, and we used materials that feel kind of nice but unaffected.”                                              

Based on the report’s survey results, 57% of respondents are interested in trying food infused with cannabis and more than half (50.7%) would like to be able to buy cannabis at their grocery story. To read more about some of the findings in the report, check out these articles:

AdWeek: High Times Is Using Big Data to Rebrand Marijuana
AdAge: Happy 420: Here Are Some Marijuana Marketing Opportunities

The full report is available for download at the Sparks & Honey website