The Silver Lining of Kiva's Instagram Imposter

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Leafly has shared an incredible breakdown of the events of this past weekend concerning Kiva's imposter social media account. The silver lining of this experience is that Instagram has shared with us an evolved policy around cannabis company posting. While advertising and selling is not allowed, the sharing of legalization, advocacy and educational content IS. Just recently our Marketing Communications Manager, Christie Strong, wrote an Opinion piece in Dope Magazine about the impact that social media platform's broken cannabis policies have- so we see this new language and its allowances as a huge win for the industry and for the patients it serves. 


Check out the full policy language below.

Instagram does not allow people or organizations to use the platform to advertise or sell marijuana, regardless of the seller’s state or country. This is primarily because most federal laws, including those of the United States, treat marijuana as either an illegal substance or highly regulated good. Our policy prohibits any marijuana seller, including dispensaries, from promoting their business by providing contact information like phone numbers, street addresses, or by using the “contact us” tab in Instagram Business Accounts. We do however allow marijuana advocacy content as long as it is not promoting the sale of the drug. Dispensaries can promote the use and federal legalization of marijuana provided that they do not also promote its sale or provide contact information to their store.