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April, 11, 2019

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High Holidays: The Origins of 420

At Kiva , 420 is our favorite holiday for so many reasons. To celebrate, we want to take a moment to honor the history of this great holiday. The words “420” and “cannabis” go together like “Kiva” and “Confections,” but few know the real history about the now national holiday, celebrated annually on April 20th. And just like our company, the infamous terminology was born in Northern California. It’s all thanks to the Grateful Dead, who adopted the phrase from a group of San Rafael High School students nicknamed the “Waldos” who frequented the band’s early shows in the Bay Area...

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