TASTE: THE FUTURE OF FOOD AND DESIGN
"In 2010, the field was wide open for interpretation when figuring out how a cannabis product should be presented. We thought if we took leadership on the standards that should exist, maybe the law would follow."
On February 12, 2016, Design Observer hosted a one-day symposium on the relationship between design and food. Held at the Los Angeles Theater Centre in downtown LA, Taste featured speakers from across the United States and Europe- including Kiva's own CEO Scott Palmer. Scott spoke with Nathan Sharp, a graphic designer who worked on the initial branding and packaging of Kiva when it was first launched in 2010. They talked about the genesis of the company and a desire to make cannabis edibles a more predictable experience than what was available at the time. They talked about their belief that marijuana use is normal and that the product, packaging and design needed to respond to that. Five years later, we would say that their mission has been remarkably accomplished. Kiva has been recognized as a leader in cannabis product packaging since its inception, and the company continues to set the bar for edibles design to this day.
To read more about Scott and Nathan's conversation, check out Quartz's recent article on Kiva: "Finally, marijuana packaging that doesn’t look like it was designed by a stoned teenager."