CCIA LAUNCHES SAFECANNABISUSE.COM
The Manufacturing Committee of the CCIA (California Cannabis Industry Association) is proud to launch the release of the Safe Cannabis Guide at SafeCannabisUse.com and its accompanying 'Safe Cannabis Use Day' Social Media campaign on Tuesday, Nov. 15, 2016. This is the first orchestrated cannabis safety campaign of this scale. On Nov. 15, CCIA businesses are email blasting their patients, and sharing one of two series of social media images online to help spread this important information- the Youth Safety Series and New Patients Guide. The images are hosted on the Safe Cannabis Guide here. Any individual or organization is free to share these images in order to educate their particular community, in perpetuity.
The CCIA has recognized the need for useful, reliable cannabis safety information and education and believe it is our responsibility to provide this to our patients, Collectives, and the general public. The CCIA expects the Safe Cannabis Guide website to be an asset for our community for a long time to come. Safe Cannabis Use Day will be followed by a postcard campaign, wherein key messaging is distributed to Collectives across California, bringing even more patients to this valuable resource.
"The biggest threat to our industry is consumer safety, and cannabis businesses understand that better than anyone else," says Kristi Knoblich, COO and Co-Founder of CCIA member Kiva Confections. "We are about to see a flood of consumers trying cannabis for the time; this campaign educates consumers on the basics of use, storage and child safety to ensure cannabis has a positive effect in California."
About the CCIA
CCIA was formed to unite the cannabis industry in California and to allow it to speak with one voice at the state and local levels. We strive to educate and act as a resource to lawmakers regarding all areas of the cannabis industry. We are also dedicated to addressing issues related to driving under the influence, unlawful diversion to minors, and substance abuse.
Our mission is to promote the growth of a responsible and legitimate cannabis industry and work for a favorable social, economic, and legal environment for our industry in the state of California.
To learn more about our organization, visit cacannabisindustry.org